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The HelloFeed Blog

Playbooks for turning customer love into growth

Strategy, tactics, and product deep-dives on collecting testimonials and running them as ads that actually convert.

All articles
16 articles
Featured · Guides

Video Testimonial Software Comparison: 2026 Buyer's Guide

GBGrant Bostrom
Sep 10, 2026 · 17 min read
01Ad creativeFrom Testimonial to Ad Creative: A Practical WorkflowA step-by-step workflow for turning a raw customer testimonial into a ready-to-run ad — from collection to the exact export settings that work on Meta and TikTok.Divyang Suthar
1 min read
02StrategyThe money line: why one sentence sells better than a whole testimonialThe 12 seconds that convert are hiding inside a 90-second clip. Here's the framework we use to find the exact moment a prospect decides to buy.Priya Nair
3 min read
03E-CommerceWhy Testimonials Matter for E-Commerce Products92% of shoppers hesitate to buy without reviews. See the conversion data, FTC rules, video vs. text, and where to place testimonials for the biggest lift.HelloFeed Team
16 min read
04social proof strategiesSaaS Case Study vs Testimonial: When to Use EachGrant Bostrom
13 min read
05social proof strategiesSocial Proof Strategies for SaaS Products That ConvertRyan Bettencourt
14 min read
06GeneralBenefits of Customer Testimonials for Conversion RateRyan Bettencourt
18 min read
07ConversionDo SaaS Testimonials Increase Conversion Rate?Divyang Suthar
17 min read
08GuidesBest Software to Display Customer Reviews on a WebsiteDivyang Suthar
17 min read
09GuidesBest Tool to Automatically Collect and Embed Video Testimonials (September 2026 Buyer's Guide)Grant Bostrom
20 min read
10GeneralHow to Incentivize Customer Testimonials (Legally)Divyang Suthar
19 min read
11Getting startedWhy Testimonials Are Important for Any ProductDivyang Suthar
17 min read
12PayoutsTestimonials vs Case Studies for B2B SaaS: Which Wins?Divyang Suthar
12 min read
13Written reviewsWritten Reviews vs. Video Testimonials: When to Use EachWritten reviews and video testimonials aren't interchangeable — they win in different places. A practical framework for deciding which to collect, and where to use both.Divyang Suthar
2 min read
14CreatorsWorking With Creators for Authentic Video TestimonialsCreator-sourced testimonials and organic customer testimonials solve different problems. Here's how to decide which you need, and how payouts and licensing differ.Divyang Suthar
2 min read
15IntegrationsEmbedding Testimonials on Your Site: Shopify, Webflow, and WordPressWhere you place a testimonial widget matters more than which platform you're on. A practical guide to embedding testimonials for conversion, with platform-specific notes.Divyang Suthar
2 min read
16Video requestsHow to Get Customers to Actually Record a Video TestimonialThe ask matters less than the friction around it. Here's how magic links, QR codes, and timing change whether a customer actually records a testimonial.Divyang Suthar
2 min read
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